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10 Ways To Better Ads

What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?  No.

Advertising is salesmanship multiplied, nothing more! And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period.

 
 
 

Details:

Focus on Them, Not You.

Emphasize Benefits, Not Features.

Push Their Emotional Hot Buttons.

Incorporating Proof and Believability.

The Unique Selling Proposition (USP).

The Headline.

The More You Tell, The More You Sell.

Write To Be Scanned.

The Structure of AIDAS.

Use Takeaway Selling to Increase the Urgency.

 

Price only $2.87

 

 

Did you know you can buy every single eBook on this website for only $29.97?

THAT'S LESS THAN 30˘ AN E-BOOK!

For more details visit the 'all my ebooks' page here.

 

 
     
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